Lofty (formerly Chime) is AI-forward — once you pay the setup fee and the AI add-ons. Orba bundles the AI at one flat price.
In short: Lofty starts around $449/mo with $299–$1,499 setup fees and paid AI add-ons, and its AI messaging is often called robotic in reviews. Orba CRM is $79.99/mo flat, bundles 12 AI tools with no setup fee — including an AI contract analyzer and inspection analyzer Lofty doesn't offer — and includes a 14-day free trial, no credit card.
Lofty offers strong IDX and ad management. Orba offers more AI per dollar with none of the setup-fee surprise.
| Lofty (ex-Chime) | Orba CRM | |
|---|---|---|
| Pricing | ≈$449/mo+ · quote only | $79.99/mo flat · published |
| Setup fees | $299–$1,499 | None |
| AI add-ons | Paid (AI Sales Agent) | All AI included |
| AI contract / inspection analyzer | No | Yes — both built in |
| Free trial | No self-serve trial | 14 days, no credit card |
| Contract | Varies | No contract |
Lofty pricing is reported, not officially published (June 2026). Pick Lofty for heavy IDX + ad management; pick Orba for bundled AI at a flat, no-surprise price.
You want a full IDX website plus managed paid-ad campaigns and you're comfortable with quote-based pricing, setup fees, and paid AI add-ons.
You want all your AI bundled at a flat $79.99/mo with no setup fee, an instant free trial, and tools — contract & inspection analysis — that Lofty doesn't offer.
Orba CRM — $79.99/mo flat with 12 bundled AI tools and no setup fee, versus Lofty's ~$449/mo plus $299–$1,499 setup fees and paid AI add-ons. Includes a 14-day free trial.
Quote-based, reportedly from ~$449/mo with $299–$1,499 setup fees and a separate AI Sales Agent add-on, so realistically $500–$750/mo. Orba is a flat $79.99/mo with no setup fee.
Lofty is AI-forward, but reviews frequently call its AI messaging robotic, and its AI is often a paid add-on. Orba bundles its AI — including contract & inspection analysis — at one price.
12 AI tools, flat $79.99/mo, no contract. 14-day free trial — no credit card.
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